How would you feel if everyone younger than 65 were charged an extra $3 at the movies? If you’re under 65, probably not too good. However, seniors receive $3 movie discounts all the time and we don’t think anything of it because it’s a discount for a few, rather than an up-charge for the many. Read more…
Category: Behavioral Science
;Educational blog posts about behavioral science concepts, and how they relate to your wellness program.
Behavioral Science
Twinkie Taxes for Corporate Wellness
Do you feel like it’s more expensive to eat healthy? If so, you’re not the only one. Twinkie taxes are here to solve that problem and make healthier options more affordable. A twinkie tax, also known as a fat tax is an increase on prices of unhealthy food in order to discourage poor eating habits. Read more…