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Category: Behavioral Science

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Educational blog posts about behavioral science concepts, and how they relate to your wellness program.

Behavioral Science

How to Use Loss Aversion to Make Your Wellness Program More Effective

How would you feel if everyone younger than 65 were charged an extra $3 at the movies? If you’re under 65, probably not too good. However, seniors receive $3 movie discounts all the time and we don’t think anything of it because it’s a discount for a few, rather than an up-charge for the many. Read more…

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