One of the biggest obstacles to maintaining a work out routine is boredom. This is especially true in corporate wellness programs. If a corporate wellness challenge is extended for a significant period of time, they can experience a reduction in participation rates. We call this challenge fatigue. This is when employees get bored of challenges, Read more…
Category: Behavioral Science
;Educational blog posts about behavioral science concepts, and how they relate to your wellness program.
Behavioral Science
Financial Incentives Help Pregnant Women Quit Smoking
It’s common knowledge that smoking is bad for your health, yet 15% of Americans continue to smoke. It’s extremely addictive. According to Pregnancy Risk Assessment and Monitoring System (PRAMS), 50% of participants continued to smoke during their pregnancy in Pennsylvania. Smoking not only increases the risk of miscarriage, but it can increase the chances of Read more…
Behavioral Science
How to Use Loss Aversion to Make Your Wellness Program More Effective
How would you feel if everyone younger than 65 were charged an extra $3 at the movies? If you’re under 65, probably not too good. However, seniors receive $3 movie discounts all the time and we don’t think anything of it because it’s a discount for a few, rather than an up-charge for the many. Read more…
Behavioral Science
Twinkie Taxes for Corporate Wellness
Do you feel like it’s more expensive to eat healthy? If so, you’re not the only one. Twinkie taxes are here to solve that problem and make healthier options more affordable. A twinkie tax, also known as a fat tax is an increase on prices of unhealthy food in order to discourage poor eating habits. Read more…