Behavioral Science

How To Fight Off Challenge Fatigue

One of the biggest obstacles to maintaining a work out routine is boredom. This is especially true in corporate wellness programs. If a corporate wellness challenge is extended for a significant period of time, they can experience a reduction in participation rates. We call this challenge fatigue. This is when employees get bored of challenges, Read more…

Behavioral Science

Financial Incentives Help Pregnant Women Quit Smoking

It’s common knowledge that smoking is bad for your health, yet 15% of Americans continue to smoke. It’s extremely addictive. According to Pregnancy Risk Assessment and Monitoring System (PRAMS), 50% of participants continued to smoke during their pregnancy in Pennsylvania. Smoking not only increases the risk of miscarriage, but it can increase the chances of Read more…

Behavioral Science

Twinkie Taxes for Corporate Wellness

Do you feel like it’s more expensive to eat healthy? If so, you’re not the only one. Twinkie taxes are here to solve that problem and make healthier options more affordable. A twinkie tax, also known as a fat tax is an increase on prices of unhealthy food in order to discourage poor eating habits. Read more…