Hi, we're IncentFit.

We pay people to do healthy things.

(Well, it's a little more complicated than that. Keep going to learn more.)

IncentFit is a health and wellness benefits company. 

We serve small-and-mid-sized businesses and health insurance providers, across diverse industries—from major financial firms to manufacturing powerhouses, to public universities and nonprofits. 

Our benefits are designed to reward your employees for making healthy choices all year round. Since 2013, we’ve helped hundreds of other businesses figure out what their employees really need from a wellness program, whether that's motivation to exercise or an easier way to pay for gym memberships. 

Simply put, we make it simple to reward your team for living well.

IncentFit logo

Our mission:

Empowering people to live healthier, happier, more active lives

Our customers:

Leaders who care about their employees as much as they care about growing a business

Our company:

Small and mighty, full of get-it-done-together attitude

Our history:

Years of real expertise in health and wellness, startups and tech, bizops, coffee brewing, and serving people wherever we can

Our Values

Own It means we're all in, from start to finish. We take pride in our work and are dedicated to our company's success. We're resourceful and turn challenges into opportunities, always ready to share our success stories.

Challenge the Norm is all about curiosity with a touch of rebellion. We're always eager to learn and contribute, no matter our title or experience. We believe great ideas can come from anywhere, and we're not afraid to question the status quo. We're a community of curious minds, always exploring new frontiers.

Growing Through Iteration is at our core. We're committed to an ongoing journey of improvement, not perfection. We engage with our customers, listen to their feedback, and evolve with it. We believe in the power of continuous learning and refinement.

We're Stronger Together, investing time and energy in each other, working across teams, and fostering a culture of support. We freely share knowledge and ideas because we know that it's collaboration and execution that truly matter. Our unity is our strength, and together, we accomplish great things.

Bring the Hustle and the Heart embodies our dedication, authenticity, and empathy. We're honest, passionate, and enjoy working with our colleagues. We put in the effort, maintain work/life balance, and recognize that success comes from both hard work and a compassionate heart.

Meet the Team

We’re not super-athletes. Just a passionate bunch who understands the connection between staying healthy and doing our best work.


Gabe Priyev

Founder + CEO

Swing dancer, board-game player, and general nerd. Gabe loves a good puzzle to solve, so he spends his working hours focused on strategy and sales/distribution.

Maria Caruso


Runner, sci-fi nerd, and foodie. Maria is a perfectionist, so she spends her time trying to create the best possible experience for our customers.

Connor Boyle

Sales Manager

Musician, runner, and binger-of-Netflix. Connor is a people person, so he loves chatting and connecting folks with the perfect wellness solutions for their company.

Jack Smith

Product Team Manager

A Buffalo sports fan, fantasy reader, and amateur chef, Jack has spent his young career working with his fellow teammates to turn complex business needs into technical features.
Dawn Whitfield

Dawn Whitfield

Office Manager/Human Resources Specialist

Historic Preservation advocate, aesthetics guru, avid traveler. Dawn’s various experiences and interests give her the ability and want to take on any task that needs to be done to help the office run smoothly.
Tim Cifelli Head of Marketing

Tim Cifelli

Head of Marketing

Video gamer, comic book connoisseur, political junkie. Tim has two decades of marketing expertise driven by his ability to blend creative storytelling and strategic planning to develop impactful campaigns that speak to the audience's needs.


Benefits Expert

Bike commuter, conversation starter, new Philadelphian. Rob takes pride in his ability to build relationships with clients based on trust and personal service.


Data Processing Specialist

An avid cyclist and obsessive reader, Jason utilizes the dedication and attentiveness cultivated through these activities to help process data efficiently and improve customer experiences.


Senior Customer Success Specialist

Bread baker, shoe-lover, and kickboxer. Nina's passion for efficiency and improvement makes her an asset to the Operations Team.
Reena Gohil Customer Success Specialist IncentFit


Senior Customer Success Specialist

Plant enthusiast, thrift shopper, and yoga do-er. Reena's proactive attitude along with her problem-solving nature make her a phenomenal member of the Operations Team.



Fervent writer, bookworm, and hiker. Nikki blends their passion for seeking new sights on both real and literary levels to being creative and thoughtful in how they achieve success on the Operations Team.


Data Processing Specialist

Self-appointed film scholar, TV fanatic, and pop-culture enthusiast. His knack for completing checklists and getting the ball rolling on different projects makes him a worthy addition to the IncentFit team.
Sean Kirwan


Software Engineer

Musician, gearhead, muscular hypertrophy connoisseur. Sean melds experience across multiple engineering disciplines to help solve tomorrow's problems as a part of the product team.
Heather Stover


Data Processing Specialist

Animal lover, knitter, and video gamer. Heather brings her enthusiasm, curiosity, and tenacity to the Data Processing team.


Customer Success Specialist

Bookworm, globetrotter, crafter. Her perpetual curiosity allows her to connect with and seek solutions for our customers.


Customer Success Specialist

Aspiring yogi, animal lover, and bookworm. Kailey's passion for helping others allows her to successfully assist our customers with their needs.


Data Processing Specialist

DIY enthusiast, thrift shopper, and adventurer. Emily's get it done attitude and willingness to learn makes her an efficient member of the Document Processing team.


Content Marketing Specialist

Competitive swim coach, casual golfer, and doughnut lover. Stephanie channels her enthusiasm for health and wellness into developing impactful marketing strategies that connect with customers.

Need to get in touch?

☎️ 1-844-2INCENT (1-844-246-2368)

📠 (Fax) 1-844-246-3068

🙋 support@incentfit.com

🤝 sales@incentfit.com

✉️ 139 N 2nd St Philadelphia, PA 19106