Hi, we're IncentFit.

We pay people to do healthy things.

(Well, it's a little more complicated than that. Keep going to learn more.)

IncentFit is a health and wellness benefits company. 

We serve small-and-mid-sized businesses and health insurance providers, across diverse industries—from major financial firms to manufacturing powerhouses, to public universities and nonprofits. 

Our benefits are designed to reward your employees for making healthy choices all year round. Since 2013, we’ve helped hundreds of other businesses figure out what their employees really need from a wellness program, whether that's motivation to exercise or an easier way to pay for gym memberships. 

Simply put, we make it simple to reward your team for living well.

IncentFit logo

Our mission:

Empowering people to live healthier, happier, more active lives

Our customers:

Leaders who care about their employees as much as they care about growing a business

Our company:

Small and mighty, full of get-it-done-together attitude

Our history:

Years of real expertise in health and wellness, startups and tech, bizops, coffee brewing, and serving people wherever we can

Meet the Team

We’re not super-athletes. Just a passionate bunch who understands the connection between staying healthy and doing our best work.


Gabe Priyev

Founder + CEO

Swing dancer, board-game player, and general nerd. Gabe loves a good puzzle to solve, so he spends his working hours focused on strategy and sales/distribution.

Maria Caruso


Runner, sci-fi nerd, and foodie. Maria is a perfectionist, so she spends her time trying to create the best possible experience for our customers.

Connor Boyle

Sales Manager

Musician, runner, and binger-of-Netflix. Connor is a people person, so he loves chatting and connecting folks with the perfect wellness solutions for their company.

Ellen Crouch

Operations Team Manager

Knitter, Dungeon Master, and long-distance cycler. Ellen blends her love of problem solving and social advocacy in a killer combination as a member of our customer success team

Jack Smith

Product Team Manager

A Buffalo sports fan, fantasy reader, and amateur chef, Jack has spent his young career working with his fellow teammates to turn complex business needs into technical features.
Ameer Asghar

Ameer Asghar

Management Consultant

Lifelong learner, and music lover. Ameer loves building scalable growth systems for companies.
Dawn Whitfield

Dawn Whitfield

Office Manager/Human Resources Specialist

Historic Preservation advocate, aesthetics guru, avid traveler. Dawn’s various experiences and interests give her the ability and want to take on any task that needs to be done to help the office run smoothly.
Tim Cifelli Head of Marketing

Tim Cifelli

Head of Marketing

Video gamer, comic book connoisseur, political junkie. Tim has two decades of marketing expertise driven by his ability to blend creative storytelling and strategic planning to develop impactful campaigns that speak to the audience's needs.


Sales Representative

Bike commuter, conversation starter, new Philadelphian. Rob takes pride in his ability to build relationships with clients based on trust and personal service.


Data Processing Specialist

Avid sewer, foodie, and tabletop games enthusiast. Ash applies their attention to detail to efficiently and accurately process confidential information.


Data Processing Specialist

An avid cyclist and obsessive reader, Jason utilizes the dedication and attentiveness cultivated through these activities to help process data efficiently and improve customer experiences.


Senior Customer Success Specialist

Bread baker, shoe-lover, and kickboxer. Nina's passion for efficiency and improvement makes her an asset to the Operations Team.
Reena Gohil Customer Success Specialist IncentFit


Senior Customer Success Specialist

Plant enthusiast, thrift shopper, and yoga do-er. Reena's proactive attitude along with her problem-solving nature make her a phenomenal member of the Customer Success Team.


Software Engineer

Fantasy nerd, lifting enthusiast, Pokémon master. Isaac loves solving logic-based problems, making him an asset to the product team.


Customer Success Specialist

Fervent writer, bookworm, and hiker. Nikki blends their passion for seeking new sights on both real and literary levels to being creative and thoughtful in how they achieve success on the Customer Success Team.


Data Processing Specialist

Self-appointed film scholar, TV fanatic, and pop-culture enthusiast. His knack for completing checklists and getting the ball rolling on different projects makes him a worthy addition to the IncentFit team.
Sean Kirwan


Support Engineer

Musician, gearhead, muscular hypertrophy connoisseur. Sean melds experience across multiple engineering disciplines to help solve tomorrow's problems as a part of the product team.
Cait Wallace


Support Engineer

A doll maker, artist, and RPG player. Cait brings her love of building things to the product team.
Heather Stover


Data Processing Specialist

Animal lover, knitter, and video gamer. Heather brings her enthusiasm, curiosity, and tenacity to the Data Processing team.


Marketing Operations Specialist

An avid traveler, runner, and foodie, Nat is excited to bring her passion for exploration and problem-solving to the Marketing Team.


Customer Success Specialist

Bookworm, globetrotter, crafter. Her perpetual curiosity allows her to connect with and seek solutions for our customers.


Sales Representative

Surfer, world traveler, and out-of-the-comfort-zone explorer. With an extensive career in sales, Erez leverages problem-solving and people skills to help our clients make the best of our wellness platform.


Customer Success Specialist

Aspiring yogi, animal lover, and bookworm. Kailey's passion for helping others allows her to successfully assist our customers with their needs.

Need to get in touch?

☎️ 1-844-2INCENT (1-844-246-2368)

📠 (Fax) 1-844-246-3068

🙋 support@incentfit.com

🤝 sales@incentfit.com

✉️ 139 N 2nd St Philadelphia, PA 19106