The American College of Sports Medicine recently published their survey of Fitness trends for 2016. This is the tenth year that the survey has been done, and this year includes some surprising results. Let’s take a close look at the categories that came out on top. Wearable Technology At the top of the list for 2016 Read more…
In the last couple of weeks users of Under Amour fitness apps (MapMyWalk, MapMyFitness, etc.) may find themselves unable to connect to Apple Health or Google Fit. This change is sudden and indicates a drastic change in Under Amour’s marketing and product strategy. We spoke with a rep at Under Armour who confirmed in an Read more…
Unfortunately Nike has decided to switch business strategies. In 2014 they shut down their hardware business and now they have shut down open access to their data as well. While some third-parties continue to have access, the majority (including IncentFit) are no longer able to read Nike+ activity data. Instead of direct access, Nike has Read more…
