Behavioral Science

Financial Incentives Help Pregnant Women Quit Smoking

It’s common knowledge that smoking is bad for your health, yet 15% of Americans continue to smoke. It’s extremely addictive. According to Pregnancy Risk Assessment and Monitoring System (PRAMS), 50% of participants continued to smoke during their pregnancy in Pennsylvania. Smoking not only increases the risk of miscarriage, but it can increase the chances of Read more…

Research

Nope! Content Based Wellness Programs are Not Effective

What are the real drivers of healthy habits? It’s definitely not a lack of information. Pretty much everyone knows junk food is bad and exercise is good. Does that knowledge drive them to eat less junk food and exercise more? With the rise of the world wide web, most citizens of the first world have Read more…