Workplace Wellness

12 Types of Wellness Companies and Their Different Purposes

Written by Kate

In today’s fast-paced and demanding work environments, wellness companies have important roles to fulfill. As many people spend most of their waking hours at work, the importance of employee well-being cannot be overstated. Over the years, employers have increasingly recognized the significance of promoting wellness among their workforce to enhance individual health, boost productivity, and create a positive work culture.

This realization has led to the rise in wellness companies that provide various services and programs designed to support employee well-being. Corporate wellness programs can partner with these companies to help improve employees’ physical, mental, and emotional health.

Employee wellness programs offer various resources, tools, and initiatives to encourage healthier lifestyles, stress management, and overall well-being. These companies work closely with employers to develop comprehensive wellness programs tailored to the organization’s and its workforce’s specific needs and goals.

We’ll explore different types of wellness companies and delve into their specific purposes. From corporate nutrition companies and on-site fitness centers to wellness campaign providers, each wellness company brings unique expertise and resources to support employee well-being.

on-site yoga class

What are Wellness Companies?

Wellness companies have become increasingly popular as employers increasingly look for ways to promote employee well-being and create positive work environments. Their goals include, but are not limited to, lowering healthcare costs, improving ROI, and productivity. Wellness companies offer various wellness initiatives and programs to support workers’ mental, physical, and emotional health.

Before delving into the types of wellness companies, let’s first define what the wellness industry encompasses. 

Wellness is a holistic approach to health, encompassing various dimensions of well-being. It goes beyond physical fitness and includes mental, emotional, social, and spiritual aspects. By addressing all these dimensions, individuals can achieve a state of overall wellness and lead a fulfilling life.

History of Wellness

Over the years, the concept of wellness has evolved significantly. In the 20th and 21st centuries, there has been a noticeable shift towards prioritizing wellness, particularly in the workplace. 

Modern wellness dates back to the 1950s. However, the inspiration is as old as the ancient civilizations of Asia, Greece, and Rome. Both meditation and yoga have their roots in Ayurveda, dating back to 3000 B.C., when maintaining balanced health was crucial. 

Traditional Chinese Medicine (TCM) is among the oldest holistic wellness approaches from 3000-2000 B.C. In 500 B.C., Hippocrates focused on lifestyle and environmental changes while curing illnesses by 50 B.C. Romans emphasized a healthy diet to stay fit alongside developing a public health system to reduce germs spreading. 

The 19th century witnessed a rise in medical practices and spiritual wellness across the US and Europe. Many influential physicians and doctors like Maximilian Bircher-Benner and John Harvey Kellogg worked on nutritional research and the effects of a healthy diet and exercised to stay fit. 

Co-founded by the renowned Benjamin Franklin, health insurance at work started in 1752 with the first insurance company in the US, the Philadelphia Contributionship. Moreover, the McCarran-Ferguson Act of 1945 and  NAIC govern the current federal regulations for health insurance for workplace health promotion.

In the 1950s-1960s, Physician Halbert L. Dunn presented the idea of a high level of wellness in 29 lectures. Moreover, on the same lines, Dr. John Travis published books The Wellness Inventory and The Wellness Workbook to further the idea. 

By the 2000s, the world caught up with workplace wellness, relaxing spas, and fitness. Popular companies like Johnson & Johnson, Xerox, Rockwell, and Texas Instruments contributed to employee wellness with fitness programs. Several companies offer corporate health insurance for safeguarding employees during accidents, illness, and family health crises.

15 Types of Wellness Companies and Their Different Purposes

Different wellness companies aim to fulfill different purposes for corporate employees. The company caters to the specific needs of its workers, such as health, nutrition, fitness, or finances.

1. Nutrition-focused Wellness Companies

These companies promote healthy eating habits and nutrition education in the workplace. They provide services such as nutritional counseling, meal planning, and offering healthy food options in cafeterias or vending machines. The information on balanced diets, portion control, and meal planning may help employees make healthier food choices. 

nutritional wellness companies

This knowledge empowers employees to make informed decisions about their dietary habits and encourages them to adopt healthier eating patterns. Some corporate nutrition companies collaborate with workplace cafeterias or food vendors to promote healthier food choices.

Many nutrition companies work with the cafeteria staff to develop nutritious menus, increase the availability of fresh fruits and vegetables and reduce the prominence of unhealthy options. This ensures that employees can access wholesome and balanced meals during their work hours. Examples of corporate nutrition companies include Sunbasket and Snap Kitchen.

2. Fitness Facilities

On-site fitness facilities, WebMD health services, and cheap gym programs encourage employees to incorporate physical activity into daily routines. The purpose of on-site fitness centers is to encourage and support employees in incorporating regular exercise into their daily routines. 

This will lead to various employee benefits for both individuals and organizations. They may offer gym equipment, fitness classes, and personal training services. Cultpass Corp provides on-site fitness center providers.  

On-site fitness centers eliminate the barriers of time and distance that often discourage employees from exercising regularly. By having a fitness facility within the workplace, employees can easily fit in a workout session before, during, or after work, without commuting to an external gym or fitness facility.

We all know how regular exercise can improve cardiovascular health, enhance strength and flexibility, manage weight, and reduce the risk of chronic diseases. Therefore, it promotes better overall physical health and wellness.

3. Wellness Tracking Apps

These companies develop online platforms or portals that offer a wide range of wellness resources, tools, and educational materials. Employees can access wellness biometrics, fitness, nutrition, stress management, and more information. Many fitness apps, such as Google Fit and Fitbit, can be installed on phones and smart watches to track health. 

These wearable devices save and assess health data. Pear Sports offers technology to monitor heart rate, workout data, and custom fitness and healthy lifestyle plans.

4. Telemedicine Providers

Traditional healthcare delivery is not always easy for everyone to access. Whether employee schedules coincide with service hours or system inefficiencies make health appointments hard to come by, telemedicine providers leverage technology to make a variety of healthcare services more accessible to individuals. These might include appointment scheduling apps or, more directly, providers of virtual primary care, urgent care, mental health, pediatric care and more.

Virtual care has become increasingly important as it allows individuals to communicate with healthcare providers over a video meeting, allowing more scheduling flexibility and eliminating the logistics of arranging travels and filling out paperwork at on-site locations.

5. Wellness Incentive Companies

These companies design and manage incentive programs to motivate employees to participate in wellness activities. Organizations may offer rewards or recognition for achieving health goals, completing challenges, or engaging in healthy behaviors. Incentives can take various forms, such as gift cards, merchandise, paid time off, or contributions to health savings accounts. 

The specific rewards and recognition may vary depending on the company and the wellness goals being targeted. For example, employees may earn points for doing activity challenges, completing health assessments, attending fitness classes, reaching fitness milestones, or participating in weight loss programs. These points may then be redeemed for rewards.

6. Smoking Cessation Programs

These companies focus on helping employees quit smoking and create tobacco-free workplaces. They provide counseling, support groups, and resources to assist individuals in their journey toward a smoke-free life. Tobacco Cessation Programs and Quitlogix are examples of smoking cessation program providers.

Smoking cessation programs typically involve personalized counseling sessions with trained professionals specializing in tobacco addiction. The programs provide education on the health risks associated with smoking, strategies for coping with cravings and withdrawal symptoms, and techniques for maintaining a smoke-free lifestyle. 

Support groups may also be available to create a community of individuals going through the quitting process together.

7. Massage Services

These companies offer on-site massage services to employees, promoting relaxation, stress reduction, and overall well-being. They may provide chair massages or wellness rooms where employees can schedule massage sessions.

Massage therapy provided by on-site massage companies offers numerous physical health benefits. The therapeutic techniques during sessions help relieve muscle tension, reduce pain and stiffness, improve blood circulation, and enhance flexibility. 

Regular massages can also help prevent musculoskeletal issues caused by prolonged sitting or repetitive tasks, such as back pain or carpal tunnel syndrome. Relaxation Station and Mobile Massage Services are examples of onsite massage companies.

8. Mental Health Services

These companies focus on supporting employees’ mental and emotional well-being. They provide resources, counseling services, and workshops to help individuals manage stress, build resilience, and enhance their emotional health.

Stress and emotional health management companies aim to create a supportive and psychologically safe work environment where employees can thrive. They offer a range of initiatives, such as stress management workshops, mindfulness training, and employee assistance programs. These services help employees develop effective coping mechanisms, build resilience, and manage stress-related issues.

stress management program

9. Weight Management Programs

These companies offer weight management programs and services to help employees achieve and keep a healthy weight. They may provide personalized coaching, nutrition guidance, and fitness plans. 

Corporate weight management programs help employees adopt healthy eating habits, step tracking, increase physical activity, and manage their weight effectively. These programs include nutrition education, personalized meal plans, fitness challenges, exercise classes, and behavioral coaching. 

Besides, they may also offer access to wellness resources, workshops, and support groups. Organizations demonstrate their commitment to employee health and wellness by implementing weight management programs. 

These programs can lead to numerous benefits, including improved physical fitness, increased energy levels, reduced health risks associated with obesity, enhanced self-esteem, and improved productivity. Programs such as step challenges or weight loss challenges may be introduced at work.

10. Wellness Challenges and Adventures

Wellness challenges and adventures may be organized to promote physical activities and team-building among employees. These initiatives aim to improve employee well-being, foster a sense of camaraderie, and enhance overall team dynamics.

Companies may arrange various activities such as hiking trips, obstacle courses, sports tournaments, or wellness challenges for workers to engage in physical exercise and compete in a friendly environment. Employees improve their fitness levels by participating in these challenges and adventures and develop teamwork, communication, and problem-solving skills.

Organizations may contact providers to design and coordinate various activities and challenges tailored to companies and their employees’ specific needs and interests. Outsourcing an employee wellness program to specialized companies can ensure that their wellness initiatives are well-planned, engaging, and impactful.

11. Health Insurance Companies

Private health insurance companies offer employees comprehensive healthcare coverage beyond what government healthcare systems provide. These companies provide a range of health insurance plans that cover medical expenses, preventive care, and wellness services. Private health insurance plans often include benefits such as access to a network of healthcare providers, coverage for prescription medications, and specialized treatments.

Organizations offering private health insurance plans prioritize the health and wellness of their employees by offering them financial protection against unexpected medical expenses. With private health insurance, employers aim to ensure that their employees have access to quality healthcare services, receive timely medical treatments, and can proactively manage their health.

Examples of private health insurance companies include Blue Cross Blue Shield and Cigna, which are well-known providers in the United States. These companies offer a wide range of health insurance plans to cater to the diverse needs of individuals and organizations.

12. Pension Plans

Financial security after retiring is of utmost importance. Pension plans are designed to provide employees with financial security and retirement benefits. These plans are administered by specialized companies that manage the investments and ensure that employees have a reliable income stream after they retire. Employers contribute to the pension plans on behalf of their employees, and the accumulated funds are invested to grow over time.

Pension plan administrators, such as Fidelity Investments and Vanguard, oversee retirement fund management and offer employees various investment options. These companies ensure that the pension funds are prudently invested to generate returns and provide employees with a stable income during their retirement years.

By offering pension plans, companies demonstrate their commitment to the long-term financial well-being of their employees. These plans help employees save for retirement, provide financial security, and offer them a reliable income source when they are no longer working.

Closing Thoughts

Organizations can foster a work environment that promotes a healthier, more engaged, and more successful workforce by prioritizing employee well-being and partnering with wellness companies.

One way to achieve corporate wellness is to emphasize physical and mental health and financial knowledge and reward employees for participation in fitness activities. Giving a mental health wellness platform and workplace wellness programs is crucial to employee health coaching. The organization may hire a fitness company that’s also an employee mental health advocate with dedicated corporate wellness programs. 

With adequate health risk assessments, corporate wellness programs may help achieve reduced employee healthcare costs in insurance. This will improve profits, employee productivity, and overall satisfactory lifestyle.

Corporate Wellness Benefit Managers having a discussion while looking at an electronic tablet.

Get the scoop on wellness

Running a wellness program is a big job! We're here to help.

Join the 19,000+ other readers who visit this blog every month!

Subscribe to our bi-weekly Tuesday newsletter for the latest wellness program tips, insights, and stories.

Subscribe to Our Newsletter