Hi, we're IncentFit.
We pay people to do healthy things.
(Well, it's a little more complicated than that. Keep going to learn more.)
IncentFit is a health and wellness benefits company with one simple belief: wellness programs only work if people actually engage with them.
That’s a truth we discovered firsthand when we started in 2013 with a simple idea: reward people for going to the gym. That small experiment proved something big - when meaningful incentives are at the center, wellness engagement skyrockets.
Today, that discovery powers a comprehensive platform: IncentFit enables hundreds of organizations to help thousands of employees earn rewards for activities across physical, mental, financial, and social well-being.
Simply put, we’ve built our platform around seamless verification and personalized experiences that employees love. We make it easy to reward your team for living well.

Our Mission:
Our mission is to incentivize healthy habits that improve quality-of-life for our users by creating the most utilized, rewarding, and easy-to-use wellness benefits. Our success is based on sustainability, profitability, and commitment to the development of our team in accordance with our values.
Our Vision:
We envision a world where employees invest in their own health and companies are invested in their employee’s well-being.Our Values
Own
It
- We take pride in our work and hold ourselves accountable for delivering exceptional results from start to finish.
Challene the
Norm
- We prioritize innovation over the status quo by constantly questioning, exploring, and improving every aspect of our work.
Grow through Iteration
- We commit to a process of constantly learning and improving by listening to feedback and evolving our methods.
Stronger
Together
- Our success is built on active collaboration with each other and our clients to achieve shared goals and outcomes.
Hustle and
Heart
- We balance the dedication of hard work with empathy and authenticity, maintaining a people-first approach in everything we do.
Meet the Team
We’re not super-athletes. Just a passionate bunch who understands the connection between staying healthy and doing our best work.

Gabe Priyev
Founder + CEO
Swing dancer, board-game player, and general nerd. Gabe loves a good puzzle to solve, so he spends his working hours focused on strategy and sales/distribution.
Rob Citron
Sales Supervisor
Bike commuter, conversation starter, new Philadelphian. Rob takes pride in his ability to build relationships with clients based on trust and personal service.
Jack Smith
Product Team Manager
A Buffalo sports fan, fantasy reader, and amateur chef, Jack has spent his young career working with his fellow teammates to turn complex business needs into technical features.
Dawn Whitfield
Office Manager/Human Resources Coordinator
Historic Preservation advocate, aesthetics guru, avid traveler. Dawn’s various experiences and interests give her the ability and want to take on any task that needs to be done to help the office run smoothly.
Nina Schenk
Customer Support Supervisor
Bread baker, shoe-lover, and kickboxer. Nina's passion for efficiency and improvement makes her an asset to the Operations Team.
Tim Cifelli
Head of Marketing
Video gamer, comic book connoisseur, political junkie. Tim has two decades of marketing expertise driven by his ability to blend creative storytelling and strategic planning to develop impactful campaigns that speak to the audience's needs.
Matt McClain
Customer Success Supervisor
Nature lover, freelance sports writer, aspiring home cook. Matt’s passion for problem-solving and an open-minded approach enable him to connect with his team, providing high-quality service levels and fostering a positive team culture.
Jason
Data Processing Specialist
An avid cyclist and obsessive reader, Jason utilizes the dedication and attentiveness cultivated through these activities to help process data efficiently and improve customer experiences.
Reena
Senior Customer Success Specialist
Plant enthusiast, thrift shopper, and yoga do-er. Reena's proactive attitude along with her problem-solving nature make her a phenomenal member of the Operations Team.
Solomon
Data Processing Specialist
Self-appointed film scholar, TV fanatic, and pop-culture enthusiast. Solomon's knack for completing checklists and getting the ball rolling on different projects makes him a worthy addition to the IncentFit team.
Sean
Senior Engineer
Musician, gearhead, muscular hypertrophy connoisseur. Sean melds experience across multiple engineering disciplines to help solve tomorrow's problems as a part of the product team.
Heather
Customer Support Associate
Animal lover, knitter, and video gamer. Heather brings her enthusiasm, curiosity, and tenacity to the Data Processing team.
Shannon
Senior Customer Success Specialist
Bookworm, globetrotter, crafter. Shannon's perpetual curiosity allows her to connect with and seek solutions for our customers.
Kailey
Customer Success Specialist
Aspiring yogi, animal lover, and bookworm. Kailey's passion for helping others allows her to successfully assist our customers with their needs.
Stephanie
Content Marketing Specialist
Competitive swim coach, casual golfer, and doughnut lover. Stephanie channels her enthusiasm for health and wellness into developing impactful marketing strategies that connect with customers.
Conley
Customer Success Associate
Music enthusiast, traveler, and book lover. Conley's curiosity and diverse interests help him connect with customers and find creative solutions to meet their needs..
Cass
Support Engineer
Fitness fanatic, philosopher, dancer. Cass excels at finding creative ways to anticipate and fulfill the customer's needs through our product.
Frank
Wellness Solutions Consultant
Home chef, Food Network enthusiast, beachcomber, and bon vivant. Frank brings flavor and curiosity to everything he does. With over 20 years in the well-being sector, he’s helped clients connect the dots between products, technology, and employee engagement—bridging innovation with impact to create healthier, more connected workplaces.Careers at IncentFit
We’re a team of builders, problem-solvers, and wellness enthusiasts who care deeply about what we do (and how we do it).
Think you’d be a great fit?
Need to get in touch?
☎️ 1-844-2INCENT (1-844-246-2368)
📠 (Fax) 1-844-246-3068
✉️ 139 N 2nd St Philadelphia, PA 19106
