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How to develop an engaging wellness program customized to your employees' needs

Last Published July 2020, by Allie Ilagan

To get the best engagement in your wellness program, think like a marketer.

At its core, marketing is about delivering the right message, product, and service to the right person at the right time. Segmentation helps make that happen.

In this whitepaper, we'll discuss how segmentation can help you design a custom, personalized wellness program that suits the unique needs of your employees and your business.

Key insights:

  • The importance of customization (and what happens when you don't)
  • Tools to guide you through research, segmentation, program design, and iteration
  • How IncentFit's clients customize their plans based on ability, activity, and more

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