Incentivizing Health: Unlock the Power of Financial Rewards

Last Updated Mar. 2024 by Tim Cifelli
Cover image for whitepaper, title says Incentivizing Health: Unlock the Power of Financial Rewards

Why is It So Hard to Commit to a Healthy Lifestyle?

If you've ever asked yourself this question, then you are not alone.

The paradox prevails: despite our universal desire for good health, the allure of immediate comfort and gratification often overrides our commitments to long-term well-being. This, in turn, raises challenges for wellness programs. How can you make sure your employees make the most of your wellness offerings?

Fortunately, there are ways to counter these human tendencies, starting with a deep dive into why people gravitate towards unhealthy behaviors and how you can structure your wellness programs to empower them to make healthy choices.

While there are a number of strategies that can positively influence rational behavior, none prove to be more effective than financial incentives.

This white paper explores the intricacies of employee engagement in wellness programs, summarizing the impact of behavioral economics on long-term rational choices and how immediate and tangible financial rewards are the single most powerful driver to enforcing positive change.

This report is based on the documented research from dozens of respected academic institutions, as well as over a decade of first-hand experience managing wellness initiatives for hundreds of organizations.

Key Insights:

  • The role of behavioral economics in irrational decision-making.
  • Real-time financial incentives are proven catalysts for positive behavioral change.
  • The E.A.S.T. framework is an effective strategy towards realizing wellness success.
  • Best-practices on how you can cultivate a workforce to realize better health.

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