How to Influence Healthier Choices

Behavioral economics for better corporate wellness program engagement

Last Updated August. 2020 by Allie Ilagan

What can HR teams learn from behavioral science?

Consider this idea: if we tell our employees that healthy behaviors result in longer, healthier lives, they'll jump at the chance to participate in our wellness program.

Sounds great! But people don't really work like that. Basing your wellness program on an assumption is a recipe for poor engagement.

In this paper, we'll introduce tools to help you influence your employees to make healthier choices and get better program engagement.

Key insights:

  • The six behavioral economics concepts any HR team should know
  • How incentives help people stick to healthy habits, or break bad ones
  • Using goal-setting to improve performance
  • How IncentFit kicks cheating to the curb

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