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Tag: smart tactics

Behavioral Science

How to Use Loss Aversion to Make Your Wellness Program More Effective

How would you feel if everyone younger than 65 were charged an extra $3 at the movies? If you’re under 65, probably not too good. However, seniors receive $3 movie discounts all the time and we don’t think anything of it because it’s a discount for a few, rather than an up-charge for the many. Read more…

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